• Adopt a campaign methodology with a bold vision.
  • Enlist the endorsement of leadership at the highest levels of each hospital or hospital group in supporting and monitoring the work of improvement.
  • Seek areas of synergy i.e. where collective action increases likelihood of individual success.
  • Focus initially on a few interventions that are most likely to succeed and have evidence of effectiveness.
  • Define measurable objectives so that we know we made a difference. Encourage simple, consistent, improvement-oriented measurement.
  • Healthcare facilities improve at their own pace and choose their own goals. We see the process as progressive and as a journey of improvement. Healthcare facilities may choose a single intervention initially and work towards implementing further interventions later.
  • Collaborate using a non-punitive, all-learn, all-teach approach. Share learnings and achievements.
  • Provide encouragement through acknowledgment of early success.
  • Be inclusive by seeking participation by clinical teams in private and public sector and involvement and support of all stakeholders.
  • Facilitate clinical and organizational support for staff at the frontline.
  • Obtain input and buy-in from health professionals on the frontline and their professional societies.
  • Encourage a team approach across all interventions.
  • Find solutions that are sustainable and review and evaluate campaign effectiveness regularly.